/ˈzoʊ.i/ ZOH-ee; noun
mixed-methods UX Researcher, green space enthusiast, & expert dog snuggler.
“Hi, I’m Zoë.”
Toolkit
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Generative Research
Contextual inquiry
In-depth interviews
Affinity diagramming
Persona generation & user journey mapping
Literature reviews
Evaluative Research
Heuristic evaluation & analysis
Cognitive walkthrough
Usability test design
Remote, moderated/un-moderated usability testing
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Statistical analysis and reporting (R, SPSS)
Inductive and deductive coding
Questionnaire design and analysis
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Research pipeline planning & quarterly scoping
Timeline creation & execution
Cross-functional communications
Socializing research insights & evangelizing program outcomes
Facilitating program/project retrospectives
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AdobeXD
Sketch
Axure
InVision
Miro
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Git/GitHub
HTML
CSS
Javascript/jQuery
Ruby on Rails
SQL
Work History
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June 2021 - present
AnswerLab
Remote
In my role as a Senior UXR, I:
Serve as a senior researcher on Answerlab’s longest running enterprise research program
Partner with top technology client as an embedded researcher on ad tech platforms
Build and foster authentic cross-functional collaborations across diverse stakeholders, including partners, staff, and end-users
Lead project slating, scoping and scheduling of quarterly research projects across three core product areas
Conduct end-to-end generative, evaluative and tactical user research projects every four week, using design tools (like Figma) and UXR best practices to create engaging moderation tools and compelling prototypes
Manage specialized recruits and enterprise business relationships with leading publishers
Analyze research data and share actionable (and accessible) insights to cross-functional stakeholders via written technical reports and design artifacts that effectively communicate research findings
Document program processes and project impact to support contract renewal
Facilitate regular program retrospectives to evaluate processes and address unmet needs
Onboard and mentor new hire UXRs to the enterprise research model and Ads UXR
Provide subject matter expertise to marketer, strategists and other UXRs around digital advertising trends, ads monetization and enterprise research programs
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October 2020 - May 2021
Clique Studios
Chicago, Illinois, USA / Remote
Supported the evolution and growth of the UX Design team via internal UX workflows and deliverables
Instituted UX timeline templates reflective of project scope & complexity.
Facilitated UX strategy education workshops for Business Development & PM teams.
Improved process across multidisciplinary teams teaching blameless postmortems,
design ethics, & cross-team UX strategy.
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October 2018 - January 2021
Clique Studios
Chicago, Illinois, USA / Remote
Acted as the primary communication contact and strategist for clients to help them achieve their goals, building strong relationships along the way.
Demonstrated an eagerness to receive feedback (internal and external) and problem-solve accordingly.
Produced detailed technical scopes, project timelines, creative briefs, resource plans, and status updates using our suite of tools.
Proactively managed profitability, resources, and project success of every engagement.
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April 2017- February 2018
Rush University Medical Center
Chicago, Illinois, USA
Piloted a digital education program to provide outreach and support to people with Parkinson's Disease and their care partners by utilizing an innovative, multimedia approach.
Implemented the use of an online survey platform to measure and demonstrate educational outcomes for future research projects and funding using Human-Centered Design principles.
Facilitated the development and success of a new, patient-centered program offering integrated, comprehensive, multidisciplinary, team-based care for patients and was directly involved in the operational build-out of this clinic including scheduling templates, creating clinical workflows, and referral processes.
CV
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2018 - 2021
Depaul University
Chicago, Illinois, USA
Interdisciplinary graduate degree with emphasis on intersectional research frameworks and methodologies to create technologies for complex identities and cognitive states.
Particular emphasis was given to evaluation, exploratory user research, information architecture, interaction design, and prototype development.
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Winter 2021
Remote
Masterclass focused on helping UX professionals deepen awareness and practices in navigating complex UX topics with humility, openness, and courage.
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General Assembly
Spring 2018
Chicago, Illinois, USA
Immersive program focusing on front and back-end web development languages, skills, and best practices.
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2010 - 2016
Portland State University
Portland, Oregon, USA
Interdisciplinary Liberal Arts Major with an emphasis on ecology, architecture, and history coursework.
Minor in Art History